Dey & Bergen Sparks A Gold Rush To Harrison Waterfront As New Luxury Rental Community Surges To 70% Leased

HARRISON, NJ, July 16, 2021 – Scores of residents are pouring back into new luxury rental communities in urban areas in pursuit of stylish living spaces, modern amenities and an ultra-convenient location near shops, restaurants, and seamless commuter transportation into NYC.

Nowhere is that more apparent than in Harrison, already New Jersey’s fastest growing municipality, where Dey & Bergen is smashing leasing pace norms. Just two months after the new community opened its doors to a head-turning collection of 242 residences and more than 45,000 square feet of indoor and outdoor amenities along the waterfront, Dey & Bergen has already surpassed 70% leased.

“City living is back,” said David Pantirer, a partner at BNE Real Estate Group, which developed Dey & Bergen along with partners Hornrock Properties and Canoe Brook Development. “Residents who left this area during the pandemic are returning in droves because they’re going back to work in person in the coming months and because they’ve missed the convenience and energy of living in a dynamic neighborhood. Renters are now seizing the opportunity to upgrade their apartment experience at Dey & Bergen, where our modern residences and robust amenity package introduces ultra-luxury rental living at a value that is clearly resonating in the marketplace.”

The community’s popularity starts with an extraordinary offering of amenities and services that add up to an all-inclusive lifestyle like no other. These include 24/7 concierge service, a riverfront swimming pool, multiple social and entertainment lounges, a commercial-grade fitness center, yoga studio, co-working lounge with private offices, indoor and outdoor bars, two dog runs and a pet spa, kid’s playroom, outdoor turf lawn with a movie screen, BBQs, firepits, covered parking with direct access to every floor, shuttle service to the PATH, and so much more.

Dey & Bergen’s unique design aesthetic comes from Interior Designer Mary Cook Associates who helped shape the community’s lifestyle experience with a colorful, mid-century modern approach throughout its plentiful amenity and lounge spaces. 1950s-era, “Mad Men”-inspired details are infused throughout common spaces, such as a vintage 1960 Austin Healey Bugeye Sprite positioned as the centerpiece of the community’s speakeasy lounge, creating a fun design experience and an Instagrammable-worthy backdrop.

The jaw-dropping amenities are paired with equally impressive and larger-than-average studio, one- and two-bedroom homes. Stylish finishes and appointments include 9′ ceilings, champagne oak flooring, oversized windows with water and city views, custom modular closets, and in-unit washer & dryers. Modern kitchens are adorned with white quartz counters, walnut cabinets, wine storage, and stainless-steel appliances. Select residences offer private, furnished outdoor space.

Monthly rents currently start from the $1500’s with incentives of up to 4 months free for a limited time on studio residences, and up to 3 months free on one and two bedroom residences. Immediate occupancy is available.

Dey & Bergen residents enjoy a well-connected lifestyle. Manhattan is a 20-minute PATH train ride away and shopping, dining, cultural and entertainment destinations are also just minutes away in nearby towns like Hoboken, Jersey City, and downtown Newark. The Prudential Center and New Jersey Performing Arts Center are both just across the river, home to a variety of performances, concerts and sporting events, and the New Jersey Red Bulls professional soccer team plays right in Harrison at Red Bull Arena. The New Jersey Turnpike and Route 280 provide residents with access to the Holland Tunnel and major employment centers throughout the state.

For more information on Dey & Bergen and to schedule a visit to experience the building’s furnished model homes and amenities, please call 973-484-9094 or visit

About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for its residents. Its distinguished portfolio of properties includes the development of tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California. For more information on BNE Real Estate Group, visit

About Hornrock Properties

Established in 2009, Hornrock Properties is a family-owned full-service real estate development company based in New Jersey. The company owns a diversified real estate portfolio and is currently focused on developing and constructing over 2,000 luxury, multi-family units in Northern New Jersey. With transformative residential and mixed-use projects that total over $600 million of capital commitments, Hornrock consistently applies a dynamic and creative approach to its developments.

About Canoe Brook Development

Founded in 2015 after the sale of their partners’ previous Roseland Property Company to Mack Cali, Canoe Brook Development is a real estate development and investment organization, family-oriented in character and institutional in scale. With strong historical expertise in land use, construction and property management, Canoe Brook Development focuses on the development and operation of luxury residential properties in New Jersey and the metropolitan New York region.

Harrison, Nj Municipal Leaders Join Ironstate & Pegasus To Mark Partnership’s Latest Development Success: The Eddy

Luxury Rental Community of 310 apartments on Passaic River Waterfront Off to a Fast Start In Hot Harrison Market 

HARRISON, NJ, July 12, 2021 – Officials from the Town of Harrison, NJ recently joined principals from Ironstate Development Company and The Pegasus Group to celebrate the successful debut of The Eddy, a new luxury rental community on the Harrison waterfront. 

The group of community and business leaders helped cut a ceremonial ribbon marking the development partnership’s latest addition to the Harrison housing landscape- a collection of 310 luxury rental residences, thoughtfully designed amenities, and considerable outdoor green space.  The celebration came four months after The Eddy officially launched leasing, with more than 75% of the homes already spoken for and nearly 150 residents moved in.  

The Eddy is the latest chapter in Harrison’s incredible story of urban revitalization and growth.  The town’s transformation into a vibrant residential destination was driven in large measure by its convenient commutability to Manhattan, Jersey City and Newark via the PATH system, which spurred a wave of new development offering modern residences at attractive prices and supportive community retail. It is a formula that has attracted a significant influx of new residents to Harrison, propelling it to become New Jersey’s fastest growing municipality since the 2010 census.  

Spearheading Harrison’s rise as one of the New Jersey Gold Coast’s hottest markets is the Ironstate/Pegasus team, the town’s most prolific developers who have delivered more than 1,500 luxury rental units and more than 30,000 square feet of street-level retail space in the last decade across four communities collectively known as “The Harrison Collection.” The partnership was also responsible for developing the 138-key Element Harrison-Newark hotel and a 1,450-space public parking garage adjacent to the PATH station and has nearly 1000 additional units in the pipeline. 

“The Pegasus Group and Ironstate Development are now the largest taxpayer in the Town of Harrison,” said Mayor James A. Fife. “The Town, the Harrison Redevelopment Agency, the Construction Department, and the Planning and Zoning Boards have all worked in a spirit of great cooperation with Richard Miller from Pegasus and the Barry brothers from Ironstate to construct great buildings like The Eddy. The developers did an excellent job to make Harrison a better place to live for all our citizens.” 

Located at 555 1st Street in Harrison’s riverfront neighborhood, The Eddy offers renters a collection of studio, one- and two-bedroom homes at monthly rental rates that start from the $1,600s on a net effective basis after accounting for current incentives, according to The Marketing Directors, the community’s exclusive marketing and leasing agent. Immediate occupancy is available. 

“The Eddy furthers our deep commitment to the Town of Harrison and increases the options available for residents to enjoy this dynamic location,” said Michael Barry, President of Ironstate Development Company. “We’ve long shared a collective vision with Mayor Fife and local officials on how to best create a comprehensive lifestyle within Harrison that is appealing to both existing and new residents. We believe The Eddy is the latest example of that vision, and we’re delighted with the incredible public response to this new modern offering.” 

“It’s remarkable to see how much this area in Harrison has blossomed over the years, and we’re proud to continue to contribute to the town’s positive growth with the addition of The Eddy,” added Richard Miller, a Principal with The Pegasus Group. “While each new building possesses its own charm and character, they all work in unison to enhance the inherent attributes of Harrison and its residents’ living experiences.”   

Design Distinction 

The Eddy is a striking residential building that borders The Passaic River and is a short walk from the Harrison PATH station, which offers a 20-minute commute to Manhattan. The exterior features a modern industrial aesthetic with an iridescent brick and metal façade, designed by Front Studio Architects in collaboration with Minno & Wasko Architects and Planners and BG Studio.  

Inside, the residences at The Eddy boast contemporary design with bright, airy living spaces and details such as custom roller shade window treatments. Kitchens include Pearl Jasmine Silestone countertops and backsplashes, custom cabinetry, Moen® and Kohler sinks and faucets, stainless-steel Whirlpool® appliances and kitchen islands in select residences. Bathrooms are adorned with grey oak porcelain tile, multi-function showerheads, and Calcutta Gold Silestone countertops. Each residence also includes an in-home washer & dryer and keyless door entry technology. Select residences feature views of the waterfront. 

Amenities to Socialize and Unwind 

A comprehensive suite of indoor and outdoor amenities is designed to enhance the lifestyle experience. The community’s fitness program provides virtual fitness classes through an app custom tailored to the community, cardio equipment with interactive touch screens and ability to stream your favorite shows, and private trainers available to residents for an additional fee through the app. A yoga/kid’s room caters to children for a portion of the day and functions as a yoga room the rest of the day. The resident lounge features a fireplace, individual workspaces, and Eddy’s Canteen vending area with coffee and snacks available for purchase. Residents also have access to conference rooms and private workspaces with televisions. The community’s party room is an indoor/outdoor space with televisions and a kitchen inside and BBQ grill outside. 

The Eddy’s outdoor amenities give residents room to spread out, relax, and enjoy the fresh air. A landscaped courtyard with a pool, multiple seating options, lawn game areas, three gas fire pits with seating, and four BBQ grills are all available for resident enjoyment. Residents can also relax in the community’s outdoor performance area, a three-tier amphitheater for performances and lounging, or take in a waterfront stroll along Harrison’s Riverwalk. Dog lovers appreciate the community’s dog run, which overlooks the river and is well equipped with features such as a water fountain and irrigated dog run turf. A dedicated dog wash area is another canine convenience.  

Tenant storage cages are available for rent and bike storage is also available. The community includes Wi-Fi in all common spaces and outdoor areas, a 24/7 monitored lobby, and available onsite parking in an enclosed garage.  

Three professionally merchandized homes are available to tour: a studio residence with interior design by Rosalie Nunez, a one-bedroom residence with interior design by Cochineal Design, and a two-bedroom residence with interior design by BG Studio.   

With Manhattan easily accessible, and downtown Newark and Jersey City even closer, Harrison is known for its easy commute and its connection to culture, dining, entertainment, and recreation destinations. The town even has its own professional sports team, the N.Y. Red Bulls professional soccer team, which plays in Red Bull Arena on the south end of town. Across the river in Newark, entertainment options include concerts and sporting events at the Prudential Center, performances at the New Jersey Performing Arts Center, and more than 170 restaurants in the Ironbound neighborhood. Entrances to Route 280 and the New Jersey Turnpike are both easily accessible, connecting residents to the rest of the state and the Holland Tunnel. 

For more information on The Eddy and to schedule a private tour of the community’s model homes and amenities, visit or call 973-314-8837.   

About Ironstate Development Company 

Ironstate Development Company is one of the largest privately held real estate development companies in the Northeast. Based in Hoboken, New Jersey, Ironstate engages in the development and management of large-scale mixed-use projects and has a diverse portfolio of residential and hospitality assets valued at several billion dollars. Additional information on Ironstate Development Company is available on the Company’s website at   

About the Pegasus Group 

Founded in 1997 and based in New York City, The Pegasus Group is an owner and developer of multi-tenant real estate properties. The Company maintains the philosophy and operating style rooted firmly in adaptive reuse and urban revitalization.  The Company’s principals possess more than 60 years of industry experience.  www.thepegasusgroup.comPage Break 

About The Marketing Directors 

The Marketing Directors is a renowned development advisory firm with over forty years of experience working exclusively on behalf of real estate developers to design, market, and sell or lease residential homes. The Marketing Directors team is a collective of strategic thinkers, market experts, and trusted partners. Headquartered in New York with offices and sales teams active across North America, The Marketing Directors have helped clients successfully sell-out hundreds of new developments accounting for more than $30 billion in total sales. 

Don’t Miss Your Chance to See Candice Guardino’s ‘Italian Bred’ at NJPAC


When: Saturday, January 26, 2019

Where: New Jersey Performing Arts in Newark, NJ 

Comedian Candice Guardino created, wrote and is starring in her hilarious comedy Italian Bred.

The story is based on true-life events seen through the eyes of a little girl after having written down everything her loving and outspoken grandmother ever uttered. In the show, Guardino slips in and out of multiple family characters as she cooks up a full meal of fun and laughter. She will share the stage during her solo performance with virtual cameos of Emmy winner Leslie Jordan (Will and Grace), Mario Cantone (Sex and the City), Steve Schirripa (The Sopranos) and Vic DiBitetto (Mall Cop 2).

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FREE: Bethany Jazz Vespers: Jazzmeia Horn

jazzmeia-horn-300x230-319a051a03Saturday, January 6th at 6 PM.  Bethany Baptist Church – 275 W Market St, Newark, NJ

Meet the future of jazz when the Bethany Jazz Vespers series presents this intimate, free concert starring rising star Jazzmeia Horn, a recent winner of both the prestigious Thelonious Monk International Vocal Jazz Competition and NJPAC’s own Sarah Vaughan International Jazz Vocal Competition.

With a musical confidence far beyond her years, this Texas-born singer has been influenced by a range of jazz legends (from Sarah Vaughan to Rachelle Ferrell), and has formed a distinctive, delectable repertoire that combines classic jazz with modern flavors drawn from gospel and neo-soul. On her recently released debut album, A Social Call, Horn offers a fresh take on evergreen standards (“I Remember You,” “East of the Sun”), hard-bop anthems (“Afro-Blue”), spiritual songs (“Wade in the Water,”), R&B nuggets (“People Make the World Go ‘Round”), and much, much more.

“Jazzmeia Horn is a singer who stands apart from many of her peers because she takes on every song she sings so naturally,” says London Jazz News. “Every word, gesture and ornament becomes an expression of her total conviction … she completely comes alive in the moment.” DownBeat says that Horn possesses “both astounding technique and an acute artistic vision. She has a thrilling presence, with a musical sensibility that strikes a deft balance between mid-century jazz and contemporary neo-soul.”

This free event is presented by Bethany Jazz Vespers and NJPAC.

Harrison Urby’s Coperaco Coffee Shop Has a Tree House

coperaco-harrison-urby-08-1392x928via – The Kearny-based Coperaco Coffee has set up shop on the first floor of Harrison Urby, and developer Ironstate built a two-story tree house inside, as first seen in Dwell. The Dutch firm Concrete designed the space, which has a couch and a fireplace downstairs. A library, table, and another couch and some comfy chairs occupy the upstairs. One wall is made of braided rope.

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European-like living at Harrison Urby


via Harrison Observer –  Situated two blocks from the Harrison PATH station, Harrison Urby is just a 20-minute train ride from Lower Manhattan. It’s is the third Urby development to be completed in the New York City metropolitan area, following Staten Island Urby and Jersey City Urby.

“We are thrilled to open a third Urby location in one of Hudson County’s fastest growing areas,” said David Barry, CEO of Urby and president of Ironstate Development, which is developing over 2,200 residential units, a hotel and 80,000 square feet of shops and restaurant space in Harrison. “Harrison Urby illustrates the Urby brand’s commitment to creating efficient apartments located near mass transit.”


Ironstate, Pegasus open Urby development in Harrison

2017-09-22_14-12-03via NJ BIZ – Following the delivery of over 1,200 units in Staten Island and downtown Jersey City under the Urby brand, Ironstate Development held a ribbon cutting ceremony for the official opening of the third iteration of its brand in Harrison, Harrison Urby.

The co-founders of Ironstate, Michael Barry and David Barry, were joined by Harrison Mayor James Fife and members of his administration at the ceremony on Tuesday.

Harrison Urby, a joint-venture between Ironstate Development and the Pegasus Group, delivered 409 rental units to 777 South Third St. in Harrison.

“It’s a great pleasure to be here and welcome Ironstate and Pegasus,” Fife said. “Dave and Michael Barry, they’ve been great to the town of Harrison. These guys had the good plans and we had the good idea to help them along.”


The Goldstein Group Launches New Division to Provide Retail and Advisory Services in Urban Markets

Scott Edlitz_pic

Scott I. Edlitz

PARAMUS, NJ – Chuck Lanyard, President of The Goldstein Group (TGG), today announced the formation of a new division to offer specialized retail leasing and advisory services to urban mixed-use property owners, developers and management firms in the New Jersey/New York metropolitan region.

Scott I. Edlitz, a 20-year industry veteran in retail and commercial leasing in Manhattan and New Jersey, will head up the new division which will operate under the name, TGG Urban.  The new assignment expands on Mr. Edlitz’s current role as Senior Vice President, Brokerage Operations of The Goldstein Group. TGG Urban will focus on retail leasing, marketing, and management operations for retail properties in key urban areas in New Jersey Gold Coast, such as Jersey City, Hoboken, Newark, Montclair, as well as the New York City boroughs.

The new division will offer comprehensive and full-service programs, drawing on The Goldstein Group’s distinguished history of providing comprehensive retail real estate services. Over the past thirty-five years, TGG has specialized in the handling of free-standing commercial buildings and shopping centers, as well as central business districts and planned urban/suburban projects comprising retail, restaurants and residences.  The division will bring the personalized approach, professionalism and market insight of one of the northeast’s leading retail leasing teams, to mixed-use developers and property owners. Continue reading

Advance, DeBartolo kick off leasing at new Harrison rental project

2017-07-28_11-15-32Developers have taken the wraps off a new 286-unit rental community inspired by Harrison’s industrial past, the latest apartment building to come to the town’s waterfront redevelopment zone.

Known as Steel Works, the project by Advance Realty and DeBartolo Development has started leasing at 1200 Frank E. Rodgers Blvd. The property includes a mix of studios, one-bedroom and two-bedroom apartments, benefiting from a location just two blocks from the Harrison PATH station and offering an 18-minute train ride into Manhattan.

“As Harrison emerges as a sought-after transit-oriented destination, Steel Works meets the market’s demand for upscale, lifestyle-oriented apartments,” Peter Cocoziello, founder, CEO and president of Advance Realty, said in a prepared statement. “We’ve outfitted the building with the features and amenities that today’s renters desire most, creating a holistic lifestyle that appeals to those who value the conveniences of urban living.”

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36-Unit Mixed-Use Building Planned for Harrison

730-738-harrison-avenue-harrison-njMore development is coming to Harrison, this time in a different part of town. In recent years, several new projects, from a hotel to apartment buildings, have started rising in the southernmost section of Harrison, near the PATH station and Red Bull Arena. Now, the eastern part of town, which still has a large industrial and commercial presence with facilities like the Pechter’s Bakery Co. manufacturing plant, the Campbell Foundry, and the Supor Industrial Park in the area, could see an increase in residential offerings.

According to a legal notice from the Harrison Planning Board, one such location is 730-738 Harrison Avenue, between Hiram Place and Kingsland Avenue. Although the site currently contains a fenced-off vacant building that was once home to Sterling Auto Sales and Hogan Car Centers, it is set to be replaced with a mixed-use development. The four-story building is slated to include 36 residential units, a commercial space on the ground floor, and parking. It would be developed by Golden Brick Home Improvement Development, LLC, of Wayne, Passaic County. The company bought the property for $725,000 in September 2016, according to NJ Parcels records.

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