The first 50 residents have moved into Vermella Broad Street, signifying the next phase in the transformative narrative Russo Development is spearheading around Newark’s NJ TRANSIT Broad Street station.
The new lifestyle community has experienced robust leasing activity since its recent debut, attracting a diverse audience of local residents seeking a modern lifestyle upgrade, professionals employed in Newark’s substantial commercial sector, including notable companies like Audible who encourage their employees to live in Newark, as well as newcomers choosing to make their home in this dynamic city.
Residents are actively immersing themselves in the carefully curated lifestyle of this new rental community, which offers a mix of 296 well-designed apartments and 40,000 square feet of modern amenities and social spaces situated at 355 Broad Street, just a stone’s throw away from the train station. The new community demonstrates the Vermella brand’s commitment to creating an all-encompassing lifestyle with a focus on wellness, recreation, accessibility, and excellence while still maintaining the character and charm unique to each location.
“With Vermella Broad Street, we’ve introduced the pillars of our Vermella lifestyle brand to Newark, including an exceptional array of thoughtful amenities and social spaces that sets a new standard in the city,” said Adam Pasternack, President of Russo Property Management. “Simultaneously, we remain true to Newark’s vibrant heritage. The inclusion of street-level public gallery space, which will feature works of local artists and play host to diverse neighborhood creative events, reflects our dedication to community development and contributing to Newark’s rich cultural fabric.”
Among the first residents to call Vermella Broad Street home are Tim and Alice Odegaard, a newlywed couple who relocated from Long Island City. Tim, a third-year medical student at Rutgers Medical School, and Alice, a licensed real estate salesperson at Nest Seekers, decided to make Vermella their home after exploring various options, including Jersey City and Hoboken.
“We had outgrown our small apartment in Long Island City and just grew tired of living in New York City,” said Tim. “I had some classmates living in another Vermella community in Kearny who had nothing but good things to say, so we decided to explore their newest building in Newark. The quality is immediately apparent, the amenities are fantastic, including the game room and significant outdoor space with a pool, and we love the location.”
Tim and Alice selected a spacious one-bedroom apartment at Vermella for their new home.
“The layout is amazing,” noted Alice. “I love to cook, and it’s nice to have a gas range, not to mention the outdoor cooking area in the courtyard. There’s also a lot of natural light that flows into the apartment.”
“The walk-in closet is the size of a small den,” added Tim. “Sometimes Alice just sits in there,” he said with a laugh. “In Long Island City, my clothes were relegated to the windowsill. Here, there’s plenty of room for both of us.”
Apart from the impressive living spaces, Tim and Alice appreciate the convenience of Vermella Broad Street’s location next to a NJ TRANSIT train station and its proximity to community services, including a Whole Foods, CoolVines wine store, and shops and restaurants along Halsey Street.
“I often take the train to Manhattan, which is about 25 minutes to Penn Station,” said Alice. “It’s been amazing and really one of the big factors that appealed to me. I also love having an onsite, enclosed parking garage, which eliminates all the stress we used to have when searching for parking in Long Island City. We actually use our car now.”
Vermella Broad Street is widely viewed as the anchor of the burgeoning Lower Broad Street neighborhood, and the couple appreciates the excitement permeating the area and the people it’s attracting.
“There’s so much positive activity around us,” said Tim. “We enjoy living among artists and creative people who love this city, and the affordability aspect allows them to pursue what they’re passionate about. A lot of interesting people get priced out of New York City, so it’s cool to have chefs and other creatives as your neighbors here.”
The Ultimate Urban Oasis
Vermella Broad Street redefines city living with an energized lifestyle cultivated by best-in-class amenities reflective of the Vermella brand. Extensive outdoor escapes are highlighted by a landscaped courtyard with a resort-style pool, BBQ areas, an amenitized rooftop deck with panoramic views of Newark and New York City, and a dog run. Indoors, residents can indulge in a clubroom with outdoor access, a top-floor resident lounge, a fully equipped fitness center with a dedicated yoga room, and co-working spaces. Each building is complemented by a welcoming lobby, secure garage parking, 24-hour gated security, and access-controlled entry.
The architectural charm of Vermella Broad Street is evident in its twin five-story buildings seamlessly integrated into the existing streetscape. Designer interior features adorning each home include nine-to-ten-foot ceilings, Nu-Wud flooring, walk-in closets, and large windows with custom treatments. Gourmet kitchens boast full-size stainless-steel appliances, quartz countertops, and soft-close cabinetry, while spa-like baths add a touch of luxury. Select homes offer private outdoor balconies.
Convenient Location
Vermella Broad Street is ideally located less than 500 feet from the NJ TRANSIT Broad Street Station, providing direct service to New York Penn Station in 30 minutes or less. It is well-connected to Route 21, Interstate 280, the New Jersey Turnpike, and the Garden State Parkway. Residents will enjoy a walkable environment near Newark’s downtown and the campuses of New Jersey Institute of Technology and Rutgers University. Nearby are premier New Jersey cultural and entertainment venues, including the Newark Museum of Art and the New Jersey Performing Arts Center, while the renowned Ironbound district, famous for its diverse and exceptional cuisines, is a short ride away.
Vermella Broad Street features well-appointed studios, one- and two-bedroom floor plans with monthly rents starting from the $1,900s. Limited-time incentives include up to two months of free rent. Immediate occupancy is available.
For more information about Vermella Broad Street and to schedule a private tour of the building’s furnished model homes and amenities, visit www.vermellabroadstreet.com. The building’s onsite leasing office is located at 355 Broad Street, Newark, NJ 07104.
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