Blackstone 360 (B360) is doubling down on its successful Indigo 141 luxury rental community in East Orange, NJ, receiving TCO this month for a second residential tower at the property that meaningfully responds to resident needs and lifestyles.
The newly-built, 7-story tower offers a boutique collection of 70 well-appointed studios and one-bedroom residences at monthly rents starting at $1,650/month. An impressive 50% of the apartments has already been pre-leased, punctuating B360’s understanding of market demands.
The new offering joins the existing 12-story, 105-unit Indigo 141 building at 141 South Harrison Street that was born out of B360’s renovation and modernization of the former art deco Suburban Hotel that once lured celebrities and New York elites to East Orange.
“We spent a great deal of time researching and thoughtfully analyzing our existing resident and prospect feedback, and we saw that there was strong demand for additional, boutique studio and one-bedroom floor plans that could be offered at more accessible price points,” said Alina Zafar, Director of Marketing and Corporate Relations for B360. “Much of that pressure is coming from New York City commuters, medical students and others who are working or studying remotely in a hybrid fashion and appreciate the privacy of a smaller residence without having to compromise on elevated design and prime amenities. Combined with the existing studio-to-two-bedroom floorplans we have within Indigo’s primary tower, along with our entire portfolio along South Harrison Street, we’re able to cater to a complete range of resident needs.”
The new tower stands adjacent to its sister tower and offers a private entrance, though with direct interior access to the gated and pet-friendly community’s hotel-inspired lobby with a 24-hour doorman. Residents of both towers will enjoy the benefit of brand new, modern amenity spaces including a resident lounge with convenient work-from-home spaces, a rooftop fitness center, party room and lounge, an outdoor landscaped terrace and garden, and private, covered parking.
The new collection of stylish residences offers functional layouts, full-size, stainless-steel appliances, in-home washer and dryer, quartz countertops, hardwood floors, and balconies in select apartments to extend the living space outdoors.
Indigo 141 also provides commuter convenience. NJ TRANSIT’s Brick Church Train Station is just a short walk from the building providing direct service to Manhattan’s Penn Station along the Morris and Essex Line, while B360 offers shuttle service to Newark Penn Station. Major highways like I-280 and the Garden State Parkway are also nearby, offering quick access throughout New Jersey and into New York City, located just 12 miles away.
The Birth of a New Neighborhood:
The new Indigo 141 collection of residences represents a return to where it all started for B360 in East Orange. The Newark-based developer acquired the former Suburban Hotel that had been abandoned and fallen into disrepair and transformed it into a modern rental building in 2009. The immediate appeal of the new residential offering demonstrated a proof-of-concept for B360 which would spend the next ten-plus years acquiring abandoned and underutilized sites along South Harrison Street ripe for redevelopment. The result is five amenity-rich properties offering approximately 900 new residences that have given birth to a vibrant new neighborhood enjoyed by both local and new residents.
“We saw that first site acquisition as an opportunity to create a new modern use for a property that was located just two blocks from transportation into Manhattan and offered views of the South Mountain Reservation and New York City,” said S. Airaj Hasan, Founder and CEO of B360. “The response from the community and residents was extraordinary, and the success of the building led us to fully commit to uplifting this neighborhood with new residential and retail offerings. The new building at Indigo 141 is the latest example of that and reflects our ability to creatively add density to a site that enhances the vitality and sustainability of the surrounding area.”
For more information on Indigo 141 and to schedule a private appointment to tour the building’s model homes and amenities, please call (973)-583-3300 or visit www.indigo141.com. The community is located at 141 South Harrison Street, East Orange, NJ 07018.