The goal — Growing a brand, venue in Harrison

2017-03-21_13-06-19

From left are Joe Stetson, vice president of marketing and communications, Marc de Grandpre, general manager, and Amy Scheer, chief commercial officer, New York Red Bulls. – (PHOTOS BY AARON HOUSTON)

Fresh off a successful 2016 Major League Soccer campaign that included a conference-best regular season record and unlucky early playoff exit, the Harrison-based New York Red Bulls opened their new season earlier this month with a tough road test against Atlanta United FC, one of the league’s two new expansion teams for 2017.

After conceding an early goal, the Red Bulls fought back to score two of their own and spoil the inaugural game festivities as they escaped Atlanta with a win.

The three points secured in the victory will undoubtedly prove vital over the stretch of the long, eight-month regular season, but the win wasn’t the only thing that had Red Bulls General Manager Marc de Grandpre beaming when he returned to New Jersey last week.

For de Grandpre, opening night in Atlanta not only offered a valuable opportunity to showcase his team to a nationally televised audience, it signaled a big step for the MLS, now in its 22nd season as the top flight of soccer in the country, as yet another new American market opened its doors to the world’s game.

Continue reading on NJBIZ.com >>>

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