The WSJ celebrates Harrison

Picture1A recent article by Kathleen Lucadamo in The Wall Street Journal visits Harrision and says, “Once known for industry, the town fell on hard times but new apartment complexes are rising.”

Of interest from the piece …

Ron Lupone thought he would never leave Manhattan, but the lower rents in New Jersey lured him there. The town of Harrison is where he finally ended up this spring.

“I could get a big apartment with a lot of amenities for under $2,000 a month in Harrison,” said Mr. Lupone, 44 years old. He signed a two-year lease at the Harrison Station rental complex in April. “I feel like I’m living like an adult with a doorman.”

From Harrison to the World Trade Center, for example, takes just 20 minutes on the PATH line. And riders are getting a new $256 million station; construction is already under way on the replacement.

“It’s gone from a town few knew about to one on the radar screen as a nice viable community to live in that is close to New York City,” said Michael Barry, president of Ironstate Holdings.

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Pedestrians on Harrison Avenue. PHOTO: PETER FOLEY FOR THE WALL STREET JOURNAL

Ironstate Holdings and the Pegasus Group own the Element Harrison-Newark, a 138-room Starwood Hotel on Somerset Street that opened two years ago. They are also developing Harrison Station, which will encompass 2,250 units and retail space in seven buildings. Two buildings are already up and occupied.

Water’s Edge, which has 141 rental apartments, opened in September 2014 and was fully leased within a year, according to a spokesman for BNE Real Estate Group, the building’s developer.

The price range for residential property, including condos, single- and multifamily homes, is $120,000 to $622,000, according to listings for May on the real estate website Trulia.

Read the full article HERE. 

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Russo Development Proposes Riverfront Project

BNE'S WATER'S EDGE IN HARRISON

BNE’S WATER’S EDGE IN HARRISON

A developer has proposed building 458 units of rental housing on a sprawling tract along the Passaic River.

Representatives from Carlstadt-based Russo Development presented their proposal for the Passaic Avenue project at a meeting of the town’s governing body Wednesday.

The development would be located within the Passaic Avenue redevelopment zone and would occupy four tracts, three of which are currently privately-owned and another owned by the town.

The narrow riverfront tracts would begin south of a property that once housed a Pathmark supermarket and end at the town’s border with East Newark.

The single building, which would be divided into two-, three- and four-story sections, and surrounding amenities would occupy 12 of the area’s 16 acres, according to Edward Russo, a principal with the firm. The development would also have a clubhouse, dog park and pool.

Two parking garages incorporated into the structure would accommodate up to 583 cars and 73 outdoor spaces would handle visitor and overflow parking, Russo said.

“Recently over the last few years, the market has come back really strong,” Russo said. “We believe the impetus is really strong for meaningful mixed use development in this area.”

A leasing office for another Russo Development, Vermella Crossing, recently opened on Bergen Avenue near Schuyler Avenue. Demand for one-bedroom apartments has been especially high, with rents running between $1,600 and $1,700, according to Russo. Two-bedroom units at Vermella Crossing, which will have a ribbon cutting in September, are fetching $2,200 to $2,300 a month, he added.

CONTINUE READING ON NJ.COM

BNE Real Estate Group Announces the Lease-Up of Water’s Edge at Harrison Luxury Rental Community

The Clubhouse of Water’s Edge at Harrison

The Clubhouse of Water’s Edge at Harrison

HARRISON, N.J. – BNE Real Estate Group, a national real estate development organization with more than 60 years of experience, announced today that it has leased 100 percent of the residences at Water’s Edge at Harrison, its popular rental community in Hudson County, NJ.

The lease-up of the 141 studio, one-, and two-bedroom apartments at Water’s Edge comes just six months after its grand opening. The community was successful in attracting renters from day one, thanks to a combination of well-appointed rental residences, a full complement of amenities and services, and an excellent location in an emerging commuter-friendly neighborhood near the Harrison PATH station.

The success of Water’s Edge reflects BNE’s commitment to the development, investment and management of high-quality diversified real estate assets in its home state of New Jersey, and across the country.

“Going into this project, we were big believers in the Harrison market, but we knew we were going to have to create an exceptional product to compete with more established commuter neighborhoods like Hoboken and downtown Jersey City,” said Jonathan Schwartz, Executive Vice President of BNE Real Estate Group. “We set out to create a total lifestyle experience at Water’s Edge, with amenities, services and luxuriously-appointed residences, all offered at competitive prices that represented clear value. From a consumer standpoint, it was a very appealing combination. The reaction from renters was swift and sustained, allowing us to lease-up the community well ahead of our projected pace.”

The location of Water’s Edge was a significant contributor to its success. Harrison is a former industrial town that is undergoing a tremendous renaissance underscored by the numerous residential buildings under construction and a $256 million upgrade to the PATH station the Port Authority began last year. BNE Real Estate Group took maximum advantage of Harrison’s natural assets by building on the banks of the Passaic River. The community’s amenity spaces and many of its apartments feature views of the river and the Newark skyline, all just a short walk or shuttle ride away from the PATH.

Renters were also attracted to the value Water’s Edge offered, as they were able to afford spacious residences with upscale, condo-style finishes at monthly rents that would have been out of their price range in other markets.

“Getting prospective renters to visit the community was our primary marketing objective,” said Kristina Hedden, Vice President of Marketing for BNE Real Estate Group. “We knew we had a product that was capable of selling itself once renters saw just how much we were offering for their rental dollar.”

The lease-up of Water’s Edge comes at a time of tremendous growth for BNE. The developer is currently leasing luxury rental communities in Livingston and East Rutherford, following the successful lease up of properties in Jersey City and Fort Lee in 2014. Additional communities are scheduled to open this year, including a rental community in Neptune, NJ and a hotel in Hollywood Beach, Florida.

For more information on BNE Real Estate Group visit www.bnerealestate.com.

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About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for their residents. Their distinguished portfolio of properties include the development of over tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California.

Ready to move: How Harrison is transforming from an industrial powerhouse

Picture2Once considered a “beehive of industry,” a New Jersey town is gradually reinventing itself.

Over the last few years, luxury apartments have sprung up alongside empty warehouses and factories in Harrison, a Hudson County town once known for its industrial prowess. The vision for a revitalized Harrison has been a long time in the making, hobbled by a number of factors, like recession and Hurricane Sandy. But the town has seemingly hit its development stride, and some experts say it is primed to become a hot spot for people looking for an easy commute at a lower price.

The town is in the midst of a renaissance, Harrison Mayor James Fife said, as old industrial sites are being replaced by commercial and residential buildings. The 25,000-seat Red Bull Arena opened in 2010, and the Element Harrison-Newark hotel opened in August 2014. Nearby, several new projects, such as the mixed-use Vermella Harrison, are well underway.

“Harrison historically was a gritty, industrial town,”  said Michael Sommer, managing director of development at Advance Realty. The company and DeBartolo Development are developing six buildings on three blocks within the town’s Riverbend District, adjacent from the Harrison PATH station. “I think in the next few years, Harrison is going to look like a very different place in a very positive way.”

He said the town is particularly appealing to young renters, who are looking for an easy commute to New York City or Newark but lower rents than, say, Hoboken or Jersey City.

OLYMPUS DIGITAL CAMERAResident Adam Silver said he moved to Water’s Edge in Harrison in January. He’d lived in Jersey City for seven years but found that the rent was becoming too expensive. Harrison proved a fitting alternative. Now he pays roughly $1,000 less a month for the same amount of space, he said, and has a relatively easy commute into midtown Manhattan.

He thinks interest in the town is bound to grow.

“You’re going to see nice stores and more opportunity happening in Harrison over the next few years,” he told NJ Advance Media in a recent interview. “People are going to see value there and start moving.”

READ FULL STORY AT NJ.COM

Harrison Building BOOM!

Rose Duger at NJ.com reports on the state of development in Harrison and Kearny.

For newlyweds Noorin Hamid and Zain Naqvi, convenience was key when choosing their first apartment.

Photo:  Reena Rose Sibayan | The Jersey Journal

Photo: Reena Rose Sibayan | The Jersey Journal

Married in January, the Monmouth County couple moved a month later to Water’s Edge, a new 141-unit apartment complex in Harrison. The combination of new construction and proximity to the Harrison PATH station sealed the deal for the couple, who work in Manhattan.

“We both work in the city, so Water’s Edge made sense for us,” said Hamid. “The shorter commute gives us more time together and we both love the layout of the apartment. It’s a good size for two people and it feels very comfortable, so overall, it is a good living situation for us.”

Apparently, others agree. Water’s Edge, which was constructed by Livingston-based BNE Real Estate Group and opened in September, is already 85 percent occupied, as of late March. Monthly rents for the studio, one- and two-bedroom apartments start at $1,600.

“Harrison is undergoing a tremendous renaissance and we are thrilled to be a part of it,” said Jonathan Schwartz, senior vice president of BNE Real Estate Group. “Water’s Edge reflects our commitment to creating innovative, well-thought out residences in strategic locations near mass transportation that meet the needs of today’s sophisticated renter.”

 Another project nearing completion, Harrison Station, is located adjacent to the PATH station. The third phase of the mixed use development will include 329 residences and 8,700 square feet of retail. Two earlier phases included an Element Hotel, which opened in August, along with 275 rental units and 12,184 square feet of retail space that opened in 2011. Construction should be completed by October, according to George Cahn, president of Cahn Communications and a spokesman for Ironstate Holdings and The Pegasus Group, the two firms building the project.

Also in Harrison, construction of Vermella Harrison is nearly complete, with the first 100 apartments slated for occupancy by the end of the summer, according to Lisa Kaplan, director of marketing for Carlstadt-based Russo Development. Located adjacent to Red Bull Arena and the Harrison PATH station, the complex will feature 402 rental units, as well as 15,000 square feet of retail space.

FULL ARTICLE

The Monarch Now 75% Leased, Luxury Rental Community Huge Success in The Meadowlands

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The Monarch in East Rutherford, NJ

One-Day-Only Leasing Specials Available During Open House on Saturday, April 18th

EAST RUTHERFORD, N.J. – The Monarch (www.TheMonarchNJ.com), the luxury rental community located directly across from MetLife Stadium in East Rutherford, NJ, recently surpassed the 75 percent leased mark just six months after its Grand Opening, developer BNE Real Estate Group announced today.

To celebrate reaching the impressive milestone so quickly, interested renters are invited to a “Last Chance” Open House on Saturday, April 18th, from 1 to 4 p.m where guests can take advantage of one-day-only leasing specials and explore The Monarch’s few remaining new-construction apartments and vast array of indoor and outdoor amenities.

The much-anticipated event will showcase why so many renters are choosing to call The Monarch home. Residents enjoy spacious apartments with condo-quality appointments at a price point that’s not easy to find in today’s luxury rental market. The community’s unique Meadowlands location is also a draw, blending proximity to highways and mass-transit to New York City with the peace and tranquility of the region’s grassy wetlands.

“With its enticing combination of convenience, luxury and value, The Monarch delivers a lifestyle experience that is unlike any other in the garden state,” said Kristina Hedden, vice president of marketing for BNE Real Estate Group, the developer of The Monarch. “Our renters are truly happy to call The Monarch home, and that happiness is reflected in our leasing success, as many of our new renters were referred here by existing residents. With apartments going so fast, were urge anyone who is interested in The Monarch to attend our Open House on April 18th, to secure their place in the community and take advantage of some of our best deals to date.”

Known for its array of all-inclusive lifestyle amenities and its ultra-convenient location just a few miles from Manhattan, The Monarch proudly delivers new construction one- and two- bedroom apartments to the Bergen County marketplace, with prices starting below $2,000/month.

Residents of The Monarch enjoy a lifestyle rich in service and conveniences, which includes a 24-hour concierge, an on-site sundries store and complimentary shuttle service to the nearby Secaucus Junction train station, offering service to New York Penn Station in just under 20 minutes. The community’s location at 100-120 Schindler Court, just off of Route 3 in East Rutherford, is also incredibly convenient for motorists, as the New Jersey Turnpike, Garden State Parkway and The Lincoln Tunnel are all easily accessible and minutes from home. Residents who commute by train benefit from complimentary shuttle service to-and-from the nearby Secaucus Junction train station.

Homes in the community boast some of New Jersey’s most unique views, with direct views of MetLife Stadium on one side of the building and the natural wetlands of the New Jersey meadowlands on the other side.

Rental residences at The Monarch range in size from 604 to 1,182 square feet and include contemporary features designed to appeal to today’s renter. Hardwood floors are included throughout the living areas and the bedrooms boast plush carpeting. All homes also include chef-inspired kitchens with stainless steel appliances, in-home washer/dryers and large windows that frame spectacular views of the surrounding landscape.

The Monarch includes all of the amenities that today’s sophisticated renter has come to expect. A double-height residents’ lounge, WiFi business cafe, state-of-the-art fitness center, yoga room, children’s play room, outdoor heated pool terrace, and two distinct outdoor courtyards are just a few components of the over-the-top amenity package. The residents’ lounge includes a bar area, comfortable entertaining areas, multiple flat screen TVs, a poker table, billiards, foosball and other games. The pool terrace features a heated outdoor pool and lounge seating. The two courtyards boast a great lawn, fire pits, a giant chess board, BBQs, and other fun amenities. On-site garage parking is provided, with one spot currently included in the monthly rent. A sundries store is located on the first floor for residents’ convenience.

The Monarch is a smoke-free and pet-friendly building, operated onsite by BNE Management Group. Immediate occupancy is available.

For more information, please visit www.TheMonarchNJ.com or call 201-933-4141.

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About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for their residents. Their distinguished portfolio of properties include the development of tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California.

Honeymoon in Harrison: Newlyweds Choose Water’s Edge Luxury Rental Community for Their First Home

??????????????????????New Construction Apartments in Emerging Neighborhood near NJ PATH Now Over 85 % Leased

HARRISON, N.J. – While Noorin Hamid and Zain Naqvi were making arrangements for their wedding earlier this year, they were also busy choosing their first apartment together. The Monmouth County couple wanted to move somewhere where they could have an easier commute to Manhattan and also enjoy the comforts of a modern, spacious residence.

After an online search led them to Water’s Edge, a brand new community located in an emerging commuter neighborhood in Harrison, NJ, the couple was quick to decide it was the perfect place to call home. The location near the Harrison PATH station makes commuting to their respective offices in midtown Manhattan convenient, and the new-construction ambience makes them feel relaxed when they return home from work. They got married in January and recently moved into their new apartment in February.

“We both work in the city, so Water’s Edge made sense for us,” Ms. Hamid said. “The shorter commute gives us more time together and we both love the layout of the apartment. It’s a good size for two people and it feels very comfortable, so overall, it is a good living situation for us.”

Mr. Naqvi and Ms. Hamid live in a one-bedroom apartment with an especially airy, spacious living room that boasts hardwood floors and an idyllic bay window, fully equipped kitchen with stainless steel appliances and a carpeted bedroom with an oversized walk-in closet. Ms. Hamid believes Water’s Edge offers more than enough space for both living and storage, especially for an urban, mass-transit area.

“We haven’t had to fight over closet space. That is always a plus,” Ms. Hamid joked. “I have a lot of clothes, but with the walk-in-closet, we are doing well as far as space goes.”

Mr. Naqvi and Ms. Hamid particularly enjoy all of the amenities and services Water’s Edge offers. Ms. Hamid said she likes having a state-of-the-art fitness center right in the community, because it doesn’t require any more travel to get to, which means she exercises more often. Mr. Naqvi is looking forward to the outdoor pool opening this summer. They also enjoy relaxing in the resident’s lounge occasionally.

The couple is just beginning to explore everything the Harrison area offers them, but they are happy to live in a growing community with plentiful retail options. Every morning, they either walk to the PATH or take the complimentary shuttle the building offers, passing numerous shops and restaurants along the way. Harrison offers a blend of long-time staple businesses with a loyal following, like the Spanish Pavillion restaurant, and new businesses that are flocking to the neighborhood near the PATH to provide services for the growing population base.

Mr. Naqvi and Ms. Hamid have noticed that there are a lot more residents around than when they first moved in. Water’s Edge has leased more than 85 percent of the available residences in the community, as renters continue to respond to the outstanding value, spacious floorplans and sophisticated array of amenities the building offers.

Located at 301 Dey Street, Water’s Edge is a pet-friendly community managed by BNE Management Group. It is part of a Harrison rental market that is currently on fire, offering many of the same conveniences and mass-transit options that sparked the revitalizations of Hoboken and downtown Jersey City. But the rental apartments at Water’s Edge offer value superior to those other transit-friendly neighborhoods, with monthly rents for the collection of studio, one- and two-bedroom apartments starting from as low as the $1,600s.

The interior spaces at Water’s Edge are attractive and modern. All residences include upscale appointments such as hardwood floors in living areas, plush carpeted bedrooms, soaring 9-foot ceilings and high-efficiency washer/dryers. Chef-inspired kitchens boast stone countertops, custom cabinetry, and an enviable collection of stainless steel appliances, which include a dishwasher and gas range. The homes range in size from 545 to 1,232 square feet. Private outdoor space is available and residents receive complimentary window treatments.

Water’s Edge includes all of the amenities that today’s sophisticated renter has come to expect. A 24-hour concierge is available to assist residents, as well as 24-hour on-site management and maintenance, and a complimentary shuttle that whisks residents to and from the PATH station within minutes. A state-of-the-art fitness center, WiFi business lounge, residents’ lounge, game room and landscaped terrace with heated outdoor pool, lounge seating and a fire pit are all included for residents’ enjoyment. The game room features a billiards table, shuffleboard and other activities, while the lounge includes a fireplace and a bar. Free WiFi access is available in all common areas. On-site covered parking is also available.

Immediate occupancy is available at Water’s Edge. For more information, please visit http://www.RentAtWatersEdge.com or call 855-865-1560. The leasing office is open seven days a week.

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About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for their residents. Their distinguished portfolio of properties include the development of over tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California.