In Newark’s Central Ward, not far from the site of the 1967 riots, a market-rate rental building opened earlier this year with 152 apartments and its name, 24 Jones, emblazoned in cheerful orange lettering on the blocky, colorful facade. Promotional materials invite prospective tenants to “come to a place where everything is possible.”
What, exactly, is possible in Newark? That is the question driving this next chapter of the city’s history. With about $2 billion in commercial and residential development underway, 1,500 units of housing are under construction and another 4,000 are planned, according to the city’sdepartment of economic and housing development. Corporate dollars have poured into the city in recent years. Since 2008, Goldman Sachs has invested $500 million in the city, and Prudential Financial, which is based in Newark, has invested $368 million.