Luxury Rental Community, Water’s Edge at Harrison, Surpasses 80% Leased Milestone Just Months after Opening

The residents’ lounge at Water’s Edge is one of the community’s many indoor and outdoor amenity spaces, featuring a bar, flat screen television, fireplace and riverfront views.

The residents’ lounge at Water’s Edge is one of the community’s many indoor and outdoor amenity spaces, featuring a bar, flat screen television, fireplace and riverfront views.

Renters Flocking to New Construction Apartments in Emerging Neighborhood near NJ PATH

HARRISON, N.J. – Water’s Edge, the luxury rental community that has quickly attracted transit-oriented renters to the Passaic River waterfront in Harrison, NJ, has now leased more than 80 percent of its new construction residences since opening this fall, developer BNE Real Estate Group announced today.

Renters are responding to the community’s convenient location near the NJ PATH, outstanding value, and sophisticated array of amenities, affording an upscale lifestyle on par with pricier Gold Coast developments along the Hudson River. In the midst of a redevelopment, the Harrison rental market is on fire, offering many of the same conveniences and mass-transit options that sparked the revitalizations of Hoboken and downtown Jersey City. But the rental apartments at Water’s Edge offer value superior to those other transit-friendly neighborhoods, with price points for luxury studio, one- and two-bedroom apartments with impressive condo-style finishes starting from the low $1,600s.

“Water’s Edge has not only maintained a strong leasing pace over the winter months, it has actually gained momentum,” said Kristina Hedden, vice president of marketing for BNE Real Estate Group. “The excellent value the community offers has clearly resonated with renters who enjoy living in a new-construction apartment with upscale amenities and easy access to the PATH system. Our residents are thrilled to be among the first to enjoy the spectacular lifestyle offered at Water’s Edge, as well as the tremendous renaissance that is taking place in Harrison.”

Renters from all parts of New York and New Jersey, including Hoboken, Jersey City and other residential neighborhoods popular with commuters, are choosing to relocate to Water’s Edge. In Harrison, they are finding ultra-modern residences, a plush lifestyle, upscale amenities and easy mass-transit access to business centers in Newark, Jersey City and Manhattan.

The interior spaces at Water’s Edge are attractive and modern. All residences include upscale appointments such as hardwood floors in living areas, plush carpeted bedrooms, soaring 9-foot ceilings and high-efficiency washer/dryers. Chef-inspired kitchens boast stone countertops, custom cabinetry, and an enviable collection of stainless steel appliances, which include a dishwasher and gas range. The homes range in size from 545 to 1,232 square feet. Private outdoor space is available and residents receive complimentary window treatments.

Water’s Edge includes all of the amenities that today’s sophisticated renter has come to expect. A 24-hour concierge is available to assist residents, as well as 24-hour on-site management and maintenance, and a complimentary shuttle that whisks residents to and from the PATH station within minutes. A state-of-the-art fitness center, WiFi business lounge, residents’ lounge, game room and landscaped terrace with heated outdoor pool, lounge seating and a fire pit are all included for residents’ enjoyment. The game room features a billiards table, shuffleboard and other activities, while the lounge includes a fireplace and a bar. Free WiFi access is available in all common areas. On-site covered parking is also available.

The community’s Harrison location puts it in one of the hottest commuter-friendly neighborhoods in New Jersey. With numerous attractions within walking distance and a $256-million upgrade to the PATH station underway, Harrison is becoming more enticing to new residents every day.

Located at 301 Dey Street, Water’s Edge is a pet-friendly community managed by BNE Management Group. Limited inventory remains! Rental prices start from the $1600’s for studios, the $1,800s for one-bedroom apartments and the $2,300s for two-bedroom apartments. The leasing office is now open 7-days a week, and immediate occupancy is available.

For more information about rental opportunities, please visit http://www.RentAtWatersEdge.com or call 855-865-7445.

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About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for their residents. Their distinguished portfolio of properties include the development of over tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California.

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Convenient Harrison location attracts luxury renters to Water’s Edge

2015-01-20_13-02-29via The Hudson Reporter

Luxury renters are flocking to Water’s Edge, a new-construction residential community developed by BNE Real Estate Group, because of its ultra-modern rental residences, proximity to a PATH station and its hip urban/suburban vibe.

It’s a combination renters might expect to find in Hoboken or downtown Jersey City, but Water’s Edge is located in an emerging commuter neighborhood in Harrison. The once-industrial municipality in Hudson County has re-invented itself as one of the most exciting residential destinations in the state, with upscale housing that is less pricey than in other PATH-adjacent communities.

With commuter-oriented attractions and conveniences, a growing base of retail and restaurants, and unique entertainment venues, such as Major League Soccer’s Red Bull Arena, Harrison offers a lifestyle that is a big hit with the community’s new residents.

Harrison’s growing popularity has helped Water’s Edge quickly lease more than 50 percent of its available residences, including more than 90 percent of the residences in Building One.

What you’ll find

Studio, one- and two-bedroom apartments with contemporary interior spaces are currently available at Water’s Edge, with such upscale appointments as hardwood floors in living areas, plush carpeted bedrooms, soaring nine-foot ceilings and high-efficiency washer/dryers.

Chef-inspired kitchens boast stone countertops, custom cabinetry, and an enviable collection of stainless steel appliances, which include a dishwasher and gas range. The homes range in size from 545 to 1,232 square feet. Private outdoor space is available and residents receive complimentary window treatments.

A 24-hour concierge is available to assist residents, as well as 24-hour on-site management and maintenance, and a complimentary shuttle that whisks residents to and from the PATH station within minutes. A state-of-the-art fitness center, WiFi business lounge, residents’ lounge, game room and landscaped terrace with heated outdoor pool, lounge seating and a fire pit are all included for residents’ enjoyment. The game room features a billiards table, shuffleboard and other activities, while the lounge includes a fireplace and a bar. Free WiFi access is available in all common areas. On-site covered parking is also available.

Located at 301 Dey St., Water’s Edge is a pet-friendly community managed by BNE Management Group. Rental prices start from $1,495 for studios, the $1,700s for one-bedroom apartments and the $2,200s for two-bedroom apartments. The leasing office is now open 7-days a week, and immediate occupancy is available.

For more information about rental opportunities, please visit www.RentAtWatersEdge.com or call (973) 268-9778.

Jersey Sure! No longer is Newark’s shadow, Harrison embraces big-time development

Via Adam Bonislawski/New York Post

According to Mayor James Fife, Harrison, NJ, once held the state record for the most liquor licenses issued in a square mile. Today Harrison seems to be gunning for the title in a new category — building permits.

There’s a construction boom underway in this town, tucked into a bend of the Passaic River across from Newark.

Roughly 8,000 new residential units are slated to come to market in Harrison over the next decade, Fife says — this in a city with a population of just under 14,000. Add to that the opening four years ago of Red Bull Arena here — a 25,000-capacity stadium that serves as the home of Major League Soccer’s New York Red Bulls — plus a planned $256 million modernization of the Harrison PATH station, and you have a town on the make.

And what else accounts for its soaring appeal? As the old real estate saw would have it, location, location, location.

Elaine Lau, with daughter Violet, moved with her husband, Jonathan Proman, to the new Harrison Station complex, which will ultimately have 2,250 residences. Photo: Jennifer Brown for the New York Post

Elaine Lau, with daughter Violet, moved with her husband, Jonathan Proman, to the new Harrison Station complex, which will ultimately have 2,250 residences. Photo: Jennifer Brown for the New York Post

“Location is first and foremost,” says Michael Barry, president of Ironstate Development, which, with The Pegasus Group, is currently constructing their multi-phase, mixed-use Harrison Station development next to the Harrison PATH station.

Thus far, the partners have completed a 275-unit rental building — with studios from $1,460, one-bedrooms from $1,820, two-bedrooms from $2,155 — and are currently putting up a 329-unit rental building scheduled to open next year. They also last month opened a 138-room Element by Westin hotel as part of the project. When completed, the Harrison Station complex will comprise seven buildings, 2,250 residences and 80,000 square feet of retail space.

“Harrison is located on the PATH train, and that gives you direct access to Jersey City, New York City and Newark,” Barry says. “So essentially from the [town’s] redevelopment area, you’re less than five minutes into Newark, about a 10- to 12-minute ride into Jersey City, and about a 20-minute ride into New York City.”

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Engineer Carl Lordi (inset) moved into a brand-new one-bedroom rental at Water’s Edge, a 141-unit building that opened last month. Amenities at the waterfront project include a two-level outdoor terrace with lounge seating and a firepit. Photo: http://www.simplyathos.com; Michael Sofronski

Engineer Carl Lordi (inset) moved into a brand-new one-bedroom rental at Water’s Edge, a 141-unit building that opened last month. Amenities at the waterfront project include a two-level outdoor terrace with lounge seating and a firepit. Photo: http://www.simplyathos.com; Michael Sofronski

“I think Harrison years ago recognized the very valuable asset they have in the PATH train, and like any other town they wanted to see the town blossom and grow — and so they designated a very large area around the train and what is now Red Bull Stadium a redevelopment area,” says Jonathan Schwartz, executive vice president of developer BNE. The firm completed a 176-unit condo project, River Park at Harrison, in 2007, and last month opened a 141-unit rental building, Water’s Edge, with studios from $1,495, one-bedrooms from $1,795 and two-bedrooms from $2,205.

Carl Lordi, a stationary engineer at Newark’s Penn Station, moved to a one-bedroom in the development shortly after it opened after watching it rise throughout the previous months.

FULL ARTICLE

Water’s Edge Riverfront Rental Community Attracts Residents to Emerging Commuter Neighborhood in Harrison, NJ

OLYMPUS DIGITAL CAMERAOn the banks of the Passaic River, just blocks from the Harrison PATH station, renters are discovering the newest luxury rental community to open in Harrison’s emerging commuter-friendly neighborhood: Water’s Edge at Harrison (http://www.rentatwatersedge.com).

Since grand opening last week, the Water’s Edge leasing office has been filled with renters eager to be among the community’s first residents. With immediate occupancy now available, renters can choose from a distinctive collection of newly constructed studio-, one- and two-bedroom apartments boasting contemporary interiors including hardwood floors in living areas, plush carpeted bedrooms, soaring 9-foot ceilings, and abundant windows.

Located at 301 Dey Street, the luxury rental community is situated within a scenic, waterfront corner of Harrison, NJ that overlooks the Passaic River. Residents of Water’s Edge will enjoy a lifestyle rich in service and amenities, enhanced by the building’s commuter-friendly proximity to Route 280, the New Jersey Turnpike and complimentary shuttle service to the nearby Harrison PATH station.

“Since opening our leasing office at Water’s Edge, the response has been overwhelming,” said Kristina Hedden, vice president of marketing for BNE Real Estate Group, the developer of Water’s Edge. “Renters are excited to be a part of the ongoing renaissance in Harrison, and they know they can get tremendous value for their rental dollar right here at Water’s Edge. This community raises the bar for the echelon of luxury that Gold Coast renters have come to expect, at a price point that is much more affordable than what is currently being offered in Hoboken and Jersey City.”

OLYMPUS DIGITAL CAMERARental residences in the four-story Water’s Edge building range in size from 545 to 1,232 square feet. Studio, one- and two-bedroom apartments boast spacious layouts and include the most upscale features and appointments found in the area, including hardwood floors in the living areas, oversized windows, abundant closet space, soaring nine-foot ceilings, and high-efficiency washer/dryers. Chef-inspired kitchens boast stone countertops, custom cabinetry, and an enviable collection of stainless steel appliances, which include a dishwasher and gas range. Private outdoor space is available and residents receive complimentary window treatments. Water’s Edge is a pet-friendly building.

“We designed Water’s Edge to offer a complete lifestyle experience for our residents, one that is not only easily accessible by mass transportation, but also feels private and personal,” Ms. Hedden added.

Water’s Edge includes all of the amenities that today’s sophisticated renter has come to expect. A 24-hour concierge is available to assist residents, as well as 24-hour on-site management and maintenance. A state-of-the-art fitness center, WiFi business lounge, residents’ lounge, game room and landscaped terrace with heated outdoor pool, lounge seating and a fire pit are all included for residents’ enjoyment. The game room features a billiards table, shuffleboard and other activities, while the lounge includes a fireplace and a bar. Free WiFi access is available in all common areas. On-site covered parking is also available.

Water’s Edge is managed by BNE Management Group. Rental prices start from the upper $1,400s for studios, the $1,700s for one-bedroom apartments and the $2,200s for two-bedroom apartments. The leasing office is now open 7-days a week, and immediate occupancy is available.

For more information about rental opportunities, please visit http://www.RentAtWatersEdge.com or call 973-268-9778.

About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for their residents. Their distinguished portfolio of properties include the development of over tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California.

Water’s Edge Riverfront Rental Community Slated to Grand Open This September in Harrison, NJ

RENDERING OF WATER'S EDGE IN HARRISON

RENDERING OF WATER’S EDGE IN HARRISON

HARRISON, N.J. – BNE Real Estate Group, the developers of the River Park at Harrison condominiums and some of northern New Jersey’s most esteemed rental communities, announced today that it will officially open its newest building this September: Water’s Edge at Harrison.

Located at 301 Dey Street, Water’s Edge is situated within a scenic, waterfront corner of Harrison, NJ that overlooks the Passaic River. The community will deliver a total of 141 luxuriously appointed studio, one- and two-bedroom apartments to the ever booming Harrison marketplace. Future residents will enjoy a lifestyle rich in service and amenities, enhanced by the building’s commuter-friendly proximity to Route 280, the New Jersey Turnpike and complimentary shuttle service to the nearby Harrison PATH station.

“Harrison is undergoing a tremendous renaissance and we are thrilled to be a part of it,” said Jonathan Schwartz, senior vice president of BNE Real Estate Group. “Water’s Edge reflects our commitment to creating innovative, well-thought out residences in strategic locations near mass-transportation that meet the needs of today’s sophisticated renter. It is a significant new addition to this emerging neighborhood along the Passaic River, and the demand for this new building has been extremely strong.”

Rental residences in the four-story Water’s Edge building will range in size from 545 to 1,232 square feet. Studio, one- and two-bedroom apartments boast spacious layouts and will include a the most upscale features and appointments found in the area, including hardwood floors in the living areas, oversized windows, abundant closet space, soaring nine-foot ceilings, Smart Home Technology Systems, and high-efficiency washer/dryers. Chef-inspired kitchens boast stone countertops, custom cabinetry, and an enviable collection of stainless steel appliances, which include a dishwasher and gas range. Private outdoor space is available and residents receive complimentary window treatments.

Water’s Edge is a pet-friendly building. Non-smoking floors are available.

“We designed Water’s Edge to offer a complete lifestyle experience for our residents, one that is not only easily accessible by mass transportation, but also feels private and personal,” said Kristina Hedden, vice president of marketing for BNE. “This community raises the bar for the echelon of luxury that Gold Coast renters have come to expect, at a price point that is much more affordable than what is currently being offered in Hoboken and Jersey City. Here, our renters can have their cake and eat it too.”

Water’s Edge will include all of the amenities that today’s sophisticated renter has come to expect. A 24-hour concierge will be available to assist residents, as well as 24-hour on-site management and maintenance. A state-of-the-art fitness center, WiFi business lounge, residents’ lounge, game room and landscaped terrace with heated outdoor pool, lounge seating and a fire pit are all included for residents’ enjoyment. The game room will feature a billiards table, shuffleboard and other activities, while the lounge will include a fireplace and a bar. Free WiFi access will be available in all common areas. On-site covered parking is also available.

Water’s Edge will be managed by BNE Management Group. Rental prices start from the upper $1400s for studios, the $1,700s for one-bedroom apartments and the $2,200s for two-bedroom apartments. The leasing office will open in early September, with initial occupancy expected soon thereafter.

For more information, or to join the VIP waiting list, please visit http://www.RentAtWatersEdge.com or call 973-268-9778.

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About BNE Real Estate Group

With over 60 years of real estate development experience, BNE Real Estate Group is a national, family-owned organization that is firmly committed to creating exceptional living experiences for their residents. Their distinguished portfolio of properties include the development of over tens of thousands of homes, more than 1 million square feet of commercial space, and the ownership and ongoing management of nearly 8,000 apartments, with communities stretching from the Tri-state area south to Florida, and west to Texas and California.

New $85 Million Rental Building in Harrison, NJ Highlights Growing List of Projects for HornRock Properties

DAVID AND MAURICE HORNBLASS

DAVID AND MAURICE HORNBLASS

PARAMUS, N.J. – HornRock Properties, a privately run real estate development firm led by Maurice and David Hornblass, has experienced notable growth in the past two years by investing in and developing several residential real estate assets in the Metropolitan New York marketplace.

The Paramus, N.J.-based company has added nearly 400 units to its for-sale and rental portfolios over the past 24 months, acquiring underperforming assets in suburban and urban locations, improving these projects and introducing new communities which produce high rates of return.

First, and foremost, real estate developers, HornRock Properties has combined its experience in development and construction with investment management expertise and access to capital to aggressively pursue a variety of land acquisition opportunities ranging from luxury single-family homes to urban infill rental buildings since its formation in 2011.  HornRock Properties announced in 2012 that it planned to acquire $125 million in real estate assets in the near future, and has exceeded those numbers.

“Several factors have enabled us to greatly expand our portfolio and has us well positioned for future investment opportunities,” says Maurice Hornblass, a HornRock Principal.

“We have the funds and necessary resources to compete in the bidding process for new properties and develop both large and small-scale projects.  Our experience and results appeal to outside investors and private equity real estate funds who are looking for investments that will yield them superior returns on their money.  And a strong market knowledge and proven ability to solve challenging local building regulations or trying approval standards appeal to existing property owners looking for partnerships.”

Since the start of 2014 alone, the developer has added two new for sale projects totaling nearly 60 homes. HornRock Properties has unveiled Legacy of Mountain Lakes (http://www.legacyofmountainlakes.com), a townhome community in Morris County, N.J., and recently announced the acquisition of phase two of 31 additional homesites at Highpointe at Woodbury Junction (http://www.highpointewoodbury.com), a single-family community in the historic Hudson Valley.

Buoyed by its success, HornRock Properties is in discussion with and actively seeking offers from high net-worth individuals and private equity funds, entertaining partnership opportunities and embarking on a journey that will see them announce several additional new deals this year.

HornRock Properties announced today that the first item in that package of new deals will be a 270+ unit apartment building in Harrison, NJ, that will include 15,000 square feet of retail space. The building will rise in a commuter-oriented neighborhood near the Harrison PATH station that is quickly becoming a popular alternative to pricier transit-oriented neighborhoods in Hoboken and Jersey City. Its expected value once stabilized will be $85 million.

“What separates us from other homebuilders actively looking to add assets is a willingness to invest and build a variety of product types as long as they meet certain criteria,” adds David Hornblass, a principal of HornRock Properties. “We seek properties that are well-located, near transportation and are in markets where there is either a strong demand for a specific housing type or tremendous growth potential.

“No project is too big or too small. We are active in both suburban locales and urban centers and our portfolio is diverse, ranging from luxury single-family homes to mid-rise rental buildings. Simply put, we have the flexibility and experience to successfully plan, design, develop and market projects throughout the real estate spectrum.”

In addition to its experience in real estate development and home building, HornRock Properties has demonstrated an outstanding ability to take over projects in the planning or pre-development stage and turn them into high-quality, strong-performing luxury residential properties. Both Highpointe at Woodbury Junction and Legacy of Mountain Lakes were built on properties purchased from previous developers, and their mutual success has bolstered HornRock’s reputation for being able to extract maximum value from any asset it acquires.

The company is currently evaluating a number of potential deals across a variety of asset classes, including condos, rentals, townhomes, single-family, multi-family and distressed assets in desirable urban and suburban Northeastern locations. These range from existing assets in need of repositioning or redevelopment to ground-up developments or partially-completed projects, as well as a variety of joint venture opportunities.

“We give every potential deal serious consideration and we always welcome everyone – from investors to sellers to other home builders – to reach out to us, since we are always looking for new opportunities,” Maurice Hornblass added.

HornRock Properties’ success is rooted in the Hornblass brothers’ entrepreneurial backgrounds, their family’s 50-year history in real estate development and a strong alliance with Fieldgate Homes (www.fieldgatehomes.com), one of the most successful and respected developers in the Canadian market.

For more information on HornRock Properties, visit http://www.hornrock.com.

Just Outside the City, and Building Bedrooms

via RONDA KAYSEN/ The New York Times

HARRISON, N.J. — Sitting in his office, surrounded by Halloween kitsch and posters of building designs, the mayor of Harrison talks like a man who has been selling an idea for a long time. After 15 years, his vision to transform this long-forsaken industrial town into a bedroom community for single, young professionals is finally taking shape.

A flurry of development is under way in this 1.2-mile-long town along the Passaic River, across from Newark. A 275-unit upscale apartment building was fully leased within seven months of its 2011 opening. On the heels of that success, other developers have broken ground on residential, retail and commercial projects in a redevelopment zone that circles the town’s New Jersey PATH station.

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“Harrison is really like new build,” said David Barry, president of Ironstate Development Company, which built 300 Somerset Street with the Pegasus Group. “We’re creating a neighborhood from whole cloth and trying to give it a sense of place.”

By the end of the year, the team will break ground on the Element hotel, an extended-stay hotel that will charge visitors about $150 a night. The seven-story hotel will sit across the street from 300 Somerset, wrapping around a 1,440-car garage the team built in 2010. The Hudson County Improvement Authority operates the garage and Harrison receives the revenue from it. Eventually, Ironstate and Pegasus plan to build five more apartment buildings with about 2,000 units and 67,000 square feet of retail.

READ FULL ARTICLE HERE