There is no greater testament to the high quality of a rental building than having its residents refer family and friends to make it their home. That is why it’s no surprise that The Wyldes, a new collection of 399 homes and next-level amenities in Harrison, N.J.’s Riverbend District, has recorded a number of referrals that goes well beyond market expectations.
Impressively, over 50% of the renters referred to the striking five-story building by current residents have moved forward with a lease signing, according to data from The Marketing Directors, the exclusive marketing and leasing agent for The Wyldes. The impressive conversion rate has played a key role in the success of the initial lease up at The Wyldes where over 95% of its homes were leased in a 10 month period.
“The volume of referral traffic experienced at The Wyldes is much higher than what we typically see in Hudson County,” said Jaqueline Urgo, President of The Marketing Directors. “This property clearly leaves an impression on renters who appreciate its high-end homes, amenity-rich lifestyle and ideal location near mass transportation. The notable number of friends and family taking up residence at The Wyldes has also played a large part in creating its vibrant and welcoming environment.”
While residents have championed its luxury and appeal, The Wyldes has also been popular in the real estate brokerage community which has unquestionably put its stamp of approval on the property.
The community has become a defining success in the northern New Jersey rental market thanks in no small measure to the many knowledgeable real estate professionals who see the value that The Wyldes provides.
USWOO Realty, a New York City-based brokerage that specializes in placing clients in rental residences throughout the New York metro area, has been a staunch supporter of the building throughout its leasing program. The agency’s strong backing of the property is evidenced by Shuyu Fang, a USWOO Senior Agent who has not only brought clients to lease at The Wyldes but has also become a resident herself.
“My lease had ended, and I wanted to find a better home at a better price,” Shuyu said. “The homes at The Wyldes are so large. There’s a walk-in pantry and two walk-in closets that we really enjoy. The walk-in closets were considered a must. The building itself is brand new so there’s a sense of peace and quietness. When you consider the incentives offered, The Wyldes provides the best value in Harrison’s high-end rental market.”
The Wyldes has been developed by Advance Realty Investors, the visionary developer behind Harrison’s Riverbend District, a transformative 35-acre neighborhood along the banks of the Passaic River adjacent to the Harrison PATH Station and just ten miles from New York City. The building features a collection of well-appointed studios, one- and two-bedroom homes priced from the mid-$2,000s and offered with limited-time Grand Opening incentives including up to two months free rent.
The Wyldes is located at 1100 South 5th Street, just blocks from the Harrison PATH station, which has undergone a multi-phased renovation and modernization program in recent years.
Apartments Designed to Spread Out
Designed by MHS Architecture, most homes at The Wyldes offer 10’ ceilings and select loft residences offer 13’ ceiling heights. Residences boast oversized Pella windows maximizing natural light, luxury plank flooring, Bosch in-home washer/dryers, integrated millwork home office nooks with floating shelving in most homes, along with kitchens offering GE stainless steel appliances, designer cabinetry and quartz countertops. Most apartments provide balconies or expansive terraces.

Lush Green Retreats
The Wyldes offers an impressive 45,000 square feet of outdoor green space. Amenities include multiple landscaped courtyards featuring a resort-style infinity-edge pool, sun deck, firepits, a bar with TVs, barbecues, outdoor dining areas, games and a screening area.

Indoors, two lobbies greet residents with double-height lounges and on offer is a demonstration kitchen. There’s also a virtual gaming/karaoke room with a mini bar, billiards room with a media lounge and kitchenette, two resident lounges, media center, and a library with flexible co-working spaces, including private offices and conference rooms. A two-story fitness center features specialty trainers, yoga classes, free weights, cardio training on demand, rower machines, and virtual workouts.
Additional conveniences and services include on-site covered parking with electric vehicle charging stations, a Pet Spa, resident and bicycle storage, a commercial laundry room and on-demand home essential lending library by TULU.
In the Heart of the Action
Anchored by the Harrison PATH Station with service to Jersey City, Hoboken, Midtown Manhattan, Lower Manhattan — just a 20-minute commute away — and Newark Penn Station, Harrison offers commuter convenience. The town is closely connected to culture, shopping, dining, and entertainment destinations, with the famed culinary gem the Ironbound neighborhood, Prudential Center and New Jersey Performing Arts Center all just minutes away.
For more information about The Wyldes, visit www.TheWyldes.com. The building’s leasing program is being conducted from an on-site leasing office at 1100 South 5th Street where prospective residents can experience a private journey through the property’s furnished model homes and almost 70,000 square feet of indoor and outdoor amenities.